To date classical music has actively courted new technology as a desirable and superior partner. But is it not time to rethink this position and start driving home the message that anything other than live music is actually a poor substitute? Marketing and social media could play a big part in the call to action in the concert hall. How about aggressive collegiate marketing campaigns for live music built around straplines such as ‘Test drive a concert hall’, ‘Live classical music is louder than your iPod’, ‘Play an instrument not Facebook’ and ‘If classical music is not live it is dead’. And why not attention getting offers such as discounted concert tickets for anyone trading in iPod earbuds?
Several of the comments have taken it a step further, essentially claiming that recordings have little or no value and that any and all marketing energies ought to go towards the promotion of live performances. There is talk of the communal and social aspect of a performance, the unreasonable expectation created by recordings for “perfect” performances, etc. With all the concern over fidelity of sound, purity of intent, and true realization of musical concept, it seems that one fundamental element has been missing. If Shostakovich is performed in Moscow and I live in Kansas City, did it really make a sound? Continue reading →
I used to watch Tosh.0 back when we had cable. I appreciate the concept of the show: someone else slogging their way through the bowels of the internet in search of the funniest and most insane videos out there so I don’t have to. Since we’ve made the move to simply using Netflix or Hulu or whatever to watch television through our computer, I haven’t seen the show in some time. If I had, I would have seen this:
Life in the Digital Age has provided us with many wonderful things. We are now capable of learning and sharing cultures with people across the planet. IBM just created a computer that beat the two greatest Jeopardy champions of all-time and will now go to work assisting in the diagnosis of medical conditions. It has never been easier to view pornography or videos of creepy pseudo-midgets lip synching Katy Perry songs. Perhaps best of all, the growth of technology has made music accessible through a series of keystrokes, mouse-clicks, and frustrated whimpering about download speeds and servers. Continue reading →